CASE STUDIES

Dinosaur Encounter

Reviving Tourism Through Immersive Science IP

2019

Pusat Sains Negara (KL)
Prehistoric Science Discovery

2020

Zoo Melaka
Dinosaur in the Wild

2021

Zoo Teruntum Kuantan
Dinosaur in the Park

2023

PSKT Terengganu
Fossils of the East Coast

2024

Silverlakes Batu Gajah
Area 65 Cloning Facility

The Challenge

Several of these public attractions were facing declining visitor numbers, making it difficult for local governments to sustain operations through ticket revenue. Wegrow was invited to design, invest, build, and operate new content zones based on our proprietary Dinosaur Encounter IP to breathe life back into these venues.

Wegrow's Integrated Role

Revive

Reimagine

Reinvent

Wegrow delivered more than an exhibit—we revived entire visitor experiences with our in-house team handling:

  • Concept design & storyline
  • Infrastructure build & tech deployment
  • School outreach programs
  • Capital investment into zones
  • On-site operation & marketing

Site Highlights

Pusat Sains Negara

Prehistoric Science Discovery

  • Indoor prehistoric exhibit anchored by Malaysia’s largest multi-screen LCD wall
  • AR immersion placing visitors inside the dinosaur world in real time
  • Dina, the AI AR tour guide, narrates fossil facts and learning missions
  • Tablet-based AR fossils with interactive dinosaur parts
  • Volcano replica, life-sized animatronics, and STEAM-focused learning labs

Zoo MElaka

Dinosaur in the Wild

  • Outdoor reserve-style dinosaur park with over 150 animatronic dinosaurs and mammals
  • Themed around giant electric fences for Jurassic realism
  • Recognized as the largest animatronic dinosaur park in ASEAN

Zoo Teruntum

Dinosaur in the Park

  • Combines real zoo animals with indoor immersive zones
  • Features Dinomon Hunter playground and animatronic animals
  • Indoor projection rooms hybridizing zoology and prehistoric science

PSKT Terengganu

Fossils of the East Coast

  • Inspired by actual paleontological findings in Malaysia’s East Coast
  • Features Spinosaurus, Sauropods, and Iguanodon discoveries
  • Includes fossil dig pits, learning tunnels, and interactive exhibits
  • Tailored for rural outreach programs

Silverlakes Area 65

Cloning Facility of the Future

  • Sci-fi storyline of a secret lab bringing dinosaurs back via cloning
  • Features 5D motion-track cinema and 360° immersive LED wall
  • Interactive lab simulators with strong AR and lighting effects
  • Highly visual, photo-friendly park design

Technologies Used

Animatronics

Augmented Reality

Virtual Reality

Projection Mapping

5D Motion Cinema

LED Screens

AI Tour Guide

Tablet Education

Results

Increased Footfall

Achieved across all 5 locations after activation.

School Programs

Strong repeat traffic from PAJSK-linked field trips.

IP Success Model

Established tech-driven edutourism leadership.

Revenue Streams

Sustainable income for Wegrow and venues.

Key Takeaway

Dinosaur Encounter has become Malaysia's most scalable STEAM tourism IP.

Wegrow's strength lies in turning passive, underused public spaces into powerful visitor magnets—using our own creative IP, immersive tech, and full-cycle operations.

We don't just install. We invest, enrich, and operate.

Each site is a proof point that education, entertainment, and innovation can drive national tourism forward.

Dinosaur Encounter Zoo Melaka

A Prehistoric Science Learning Experience

Dinosaur Encounter World, Batu Gajah

A Prehistoric Science Learning Experience

Dinosaur Encounter, Pusat Sains Kreativiti Terengganu, 2023

A Prehistoric Science Learning Experience

Dinosaur Encounter, Zoo Teruntum, Kuantan 2021

A Prehistoric Science Learning Experience

Experience Highlights

Experience Highlights

LUMINA LIFE, TAMAN TAMADUN ISLAM (TTI), TERENGGANU

Illuminating Experiences

LUMINA LIFE, TAMAN TAMADUN ISLAM (TTI), TERENGGANU

Illuminating Experiences

MALAYSIA HERITAGE STUDIOS, MELAKA

The Best Magical Heritage Park

DATIN HALIMAH BINTI ABDULLAH

Non-Executive Director

Datin Halimah Binti Abdullah is an accomplished diplomat who previously served as Ambassador of Malaysia to Italy and Thailand, with a distinguished career in public service, international affairs, and cross-border cultural engagement.

Since joining Wegrow, she has brought not only her vast global network and diplomatic gravitas, but also a strategic advisory role in navigating government relations and public policy. Her early involvement was crucial in facilitating key introductions — including to the leadership of MIDA — which enabled Datuk Yong to successfully secure the Pioneer Status and Tax Incentive Allowance, positioning Wegrow for strong national alignment and financial advantages.

Datin Halimah’s experience in public relations and government engagement continues to be an asset, particularly in helping Wegrow understand, interpret, and comply with regulatory frameworks and policy requirements across different ministries and jurisdictions. Her insights regularly help the team align with national education priorities, tourism strategies, and diplomatic protocols — especially when engaging with state agencies, embassies, and international organizations.

She also plays a key role in refining public messaging and strategic communications, ensuring that Wegrow projects reflect both national values and international standards.

“Public perception and government synergy are as critical as innovation itself. I believe Wegrow’s mission is deeply aligned with Malaysia’s cultural and educational aspirations, and I’m honoured to support that vision.”

MR. TERENCE HO PUI TIN

Chairman

Mr. Terence Ho Pui Tin is a highly accomplished business leader and seasoned investor with over three decades of experience across finance, international trade, and corporate governance. As the core angel investor during Wegrow’s formative stage, Mr. Ho played a pivotal role in establishing the company’s financial credibility and early strategic partnerships.

Formerly serving as a board member of multiple public-listed companies in Hong Kong, Mr. Ho brings with him a deep understanding of global capital markets and corporate structuring. His ability to navigate cross-border finance and connect with international investment networks has allowed Wegrow to access wider capital channels and explore joint ventures beyond Malaysia.

Beyond investment, Mr. Ho’s early contributions were foundational. He was instrumental in bridging key vendor and supplier relationships in China, enabling Wegrow to source high-quality animatronics, display systems, and themed construction materials at competitive costs — laying the operational groundwork for the group’s first immersive attractions. His international reputation, particularly in Hong Kong, Shenzhen, and Southern China, opened doors to exclusive supplier ecosystems, many of which continue to support Wegrow’s projects to this day.

Beyond investment, Mr. Ho’s early contributions were foundational. He was instrumental in bridging key vendor and supplier relationships in China, enabling Wegrow to source high-quality animatronics, display systems, and themed construction materials at competitive costs — laying the operational groundwork for the group’s first immersive attractions. His international reputation, particularly in Hong Kong, Shenzhen, and Southern China, opened doors to exclusive supplier ecosystems, many of which continue to support Wegrow’s projects to this day.

As Chairman, Mr. Ho now focuses on expanding Wegrow’s global footprint, securing financial alliances, and guiding the company through governance and long-term investment planning. His steady leadership, combined with sharp financial acumen, provides the strategic backbone that complements Wegrow’s creative and operational vision.

“Wegrow is more than an attraction developer — it’s a gateway to inspire the next generation through innovation and education. I am proud to support its global growth journey.”

MR. TEH EU JIN

Co-Founder & Executive Director

A dynamic creative leader and master of execution, Mr. Teh Eu Jin is the driving force behind the design, engineering, and delivery of Wegrow’s iconic educational attractions. With over a decade of hands-on experience in theme park development, fabrication, and immersive design, he has translated countless imaginative ideas into fully operational, world-class visitor experiences.

As the chief orchestrator of technical implementation, Eu Jin combines a keen eye for storytelling with deep knowledge of construction detailing, exhibit interaction mechanics, visitor flow, and materials engineering. His unique ability to connect creative intent with structural feasibility ensures that each zone, attraction, or installation not only meets international standards — but also resonates emotionally with the audience.

But his impact goes beyond project execution.

Eu Jin is deeply passionate about talent cultivation and team competency building. He is known for developing on-the-ground training programs, technical knowledge transfers, and hands-on mentorship for designers, engineers, builders, and animators across the Wegrow team. Under his leadership, Wegrow has nurtured an in-house multi-disciplinary team capable of executing projects from concept to completion — reducing outsourcing dependency and elevating local technical standards.

He also plays a critical role in integrating AR/VR technologies, projection mapping, mechatronics, and AI systems into Wegrow’s experiences, ensuring they are interactive, educational, and future-ready. His attention to safety, durability, and guest engagement makes him the cornerstone of Wegrow’s operational integrity.

“Design is not just about how things look — it’s how they work, how they make people feel, and how they inspire the next generation.”

Mr. Teh Eu Jin continues to shape Wegrow’s identity not just as a builder of attractions, but as a platform that empowers creators, inspires learners, and delivers unforgettable impact.

Experience Highlights

Dinosaur Encounter, Pusat Sains Negara 2018

A Prehistoric Science Learning Experience

DATUK DR. YONG LAM WOEI

Founder & Managing Director

A visionary leader in educational tourism, immersive content innovation, and regional business development, Datuk Dr. Yong Lam Woei is the founding force and strategic architect behind Wegrow Global. With an academic foundation in Information Technology and Business, he combines systematic thinking with creative foresight to transform conventional learning into experiential journeys that inspire curiosity, creativity, and community engagement.

Driven by a deep passion for nation-building through education, Datuk Yong pioneers’ new frontiers in STEAM-based learning attractions that not only entertain but uplift. Every initiative under his leadership is rooted in a clear mission:

“To democratize knowledge access, promote innovation in learning, and create sustainable platforms for family bonding and youth empowerment.”

He is the mastermind behind all intellectual properties (IPs) of the group — from concept ideation and storyline development to operational blueprints and stakeholder alignment. Under his direction, Wegrow has successfully launched and operated seven signature theme parks and science-based attractions across Malaysia, impacting millions of visitors annually.

Datuk Yong is also known for his hands-on leadership style, often directly involved in project feasibility studies, investor relations, and content creation workshops. His ability to synergize public-private partnerships, engage with government agencies, and foresee market trends ensures that Wegrow’s model remains scalable, relevant, and resilient across ASEAN markets.

Now, with his sights set on regional expansion, Datuk Yong is actively championing cross-border ventures — especially in China and the ASEAN Belt — to establish Wegrow as a leading Asian edutainment powerhouse with global ambition.

“We don’t just build attractions — we build minds, communities, and futures.”