马来西亚文化影城（MHS）

文化叙事的代表性原创 IP


马来西亚文化影城是 Wegrow 自主开发的文化类原创IP，重新定义了马来西亚多元文化遗产的呈现方式。不同于传统文化园区以静态展示为主，MHS注重动态化与科技融合的沉浸体验。

结合叙事设计、教育理念与多感官科技，MHS不仅能在本地落地，也具备全球化推广的灵活性与可扩展性，让文化“活”起来，走出去。

以未来视角，
重塑文化想象。

叙事驱动的原创IP设计

MHS的每一个细节——从故事情节、建筑风格到角色设定——都为本项目量身打造，旨在呈现一个完整统一的沉浸式文化体验。

传统建筑再生

修复后的传统民居被转化为充满活力的故事场景，融合实体与数位内容，打造具解释性与互动性的文化空间。

神话与传奇角色

民间传说中的人物通过机械动画或演员扮演重现，为叙事增添戏剧张力。Wegrow在保留核心精神的基础上重新演绎角色形象，让被遗忘的角色焕发新生，吸引年轻世代。

文化学习目标

在学术顾问与专业背书下，每项体验都通过精心设计的学习模块与活动手册，引导观众了解语言、价值观、传统艺术与在地创意。

传奇剧场

结合剧情与音效的沉浸式影像剧场，将民间故事与传说栩栩如生地呈现

科技融合的原创IP设计

MHS采用定制化科技，不是为了让文化“现代化”，而是为了提升其情感深度、可接近性与互动性。

AR文化导览路径

扫描实地标记即可解锁传统服饰、仪式、建筑与口述历史内容

全息导览主持人

多语种AI角色化身导览员，以个性化方式为游客讲解文化亮点

声音地图

各个区域配有层次丰富的音频内容，如祈祷、诗歌、民谣与历史讲述，实现声景与空间的有机融合

机械动画人物

神话生物与文化角色通过仿生互动，增强参与感与沉浸感

我们的园区

2023年 马来西亚文化影城，马六甲

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重点亮点

多元民族传统建筑

AR导览路径与角色引导任务

全息影像与机械动画

沉浸式音效与投影区域

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Feedback

Real Experiences from Wegrow Projects

MALAYSIA HERITAGE STUDIOS

MELAKA

"13 selected themes to celebrate the colours of Malaysia's heritage."

"Very spacious—great for families."

"Amazing place… good place to click Insta‑worth pictures. Accommodating staff."

联系我们

无论您是潜在的合作伙伴、业务同行，还是充满好奇的访客，我们都诚挚欢迎您的联系与交流。

地址

微启环球有限公司
马来西亚雪兰莪州蒲种市中心 Persiaran Wawasan, Setiawalk I座 I-3-2 单位 邮编：47160

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Dinosaur Encounter Zoo Melaka

A Prehistoric Science Learning Experience

Dinosaur Encounter World, Batu Gajah

A Prehistoric Science Learning Experience

Dinosaur Encounter, Pusat Sains Kreativiti Terengganu, 2023

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Dinosaur Encounter, Zoo Teruntum, Kuantan 2021

A Prehistoric Science Learning Experience

Experience Highlights

Experience Highlights

LUMINA LIFE, TAMAN TAMADUN ISLAM (TTI), TERENGGANU

Illuminating Experiences

LUMINA LIFE, TAMAN TAMADUN ISLAM (TTI), TERENGGANU

Illuminating Experiences

MALAYSIA HERITAGE STUDIOS, MELAKA

The Best Magical Heritage Park

DATIN HALIMAH BINTI ABDULLAH

Non-Executive Director

Datin Halimah Binti Abdullah is an accomplished diplomat who previously served as Ambassador of Malaysia to Italy and Thailand, with a distinguished career in public service, international affairs, and cross-border cultural engagement.

Since joining Wegrow, she has brought not only her vast global network and diplomatic gravitas, but also a strategic advisory role in navigating government relations and public policy. Her early involvement was crucial in facilitating key introductions — including to the leadership of MIDA — which enabled Datuk Yong to successfully secure the Pioneer Status and Tax Incentive Allowance, positioning Wegrow for strong national alignment and financial advantages.

Datin Halimah’s experience in public relations and government engagement continues to be an asset, particularly in helping Wegrow understand, interpret, and comply with regulatory frameworks and policy requirements across different ministries and jurisdictions. Her insights regularly help the team align with national education priorities, tourism strategies, and diplomatic protocols — especially when engaging with state agencies, embassies, and international organizations.

She also plays a key role in refining public messaging and strategic communications, ensuring that Wegrow projects reflect both national values and international standards.

“Public perception and government synergy are as critical as innovation itself. I believe Wegrow’s mission is deeply aligned with Malaysia’s cultural and educational aspirations, and I’m honoured to support that vision.”

MR. TERENCE HO PUI TIN

Chairman

Mr. Terence Ho Pui Tin is a highly accomplished business leader and seasoned investor with over three decades of experience across finance, international trade, and corporate governance. As the core angel investor during Wegrow’s formative stage, Mr. Ho played a pivotal role in establishing the company’s financial credibility and early strategic partnerships.

Formerly serving as a board member of multiple public-listed companies in Hong Kong, Mr. Ho brings with him a deep understanding of global capital markets and corporate structuring. His ability to navigate cross-border finance and connect with international investment networks has allowed Wegrow to access wider capital channels and explore joint ventures beyond Malaysia.

Beyond investment, Mr. Ho’s early contributions were foundational. He was instrumental in bridging key vendor and supplier relationships in China, enabling Wegrow to source high-quality animatronics, display systems, and themed construction materials at competitive costs — laying the operational groundwork for the group’s first immersive attractions. His international reputation, particularly in Hong Kong, Shenzhen, and Southern China, opened doors to exclusive supplier ecosystems, many of which continue to support Wegrow’s projects to this day.

Beyond investment, Mr. Ho’s early contributions were foundational. He was instrumental in bridging key vendor and supplier relationships in China, enabling Wegrow to source high-quality animatronics, display systems, and themed construction materials at competitive costs — laying the operational groundwork for the group’s first immersive attractions. His international reputation, particularly in Hong Kong, Shenzhen, and Southern China, opened doors to exclusive supplier ecosystems, many of which continue to support Wegrow’s projects to this day.

As Chairman, Mr. Ho now focuses on expanding Wegrow’s global footprint, securing financial alliances, and guiding the company through governance and long-term investment planning. His steady leadership, combined with sharp financial acumen, provides the strategic backbone that complements Wegrow’s creative and operational vision.

“Wegrow is more than an attraction developer — it’s a gateway to inspire the next generation through innovation and education. I am proud to support its global growth journey.”

MR. TEH EU JIN

Co-Founder & Executive Director

A dynamic creative leader and master of execution, Mr. Teh Eu Jin is the driving force behind the design, engineering, and delivery of Wegrow’s iconic educational attractions. With over a decade of hands-on experience in theme park development, fabrication, and immersive design, he has translated countless imaginative ideas into fully operational, world-class visitor experiences.

As the chief orchestrator of technical implementation, Eu Jin combines a keen eye for storytelling with deep knowledge of construction detailing, exhibit interaction mechanics, visitor flow, and materials engineering. His unique ability to connect creative intent with structural feasibility ensures that each zone, attraction, or installation not only meets international standards — but also resonates emotionally with the audience.

But his impact goes beyond project execution.

Eu Jin is deeply passionate about talent cultivation and team competency building. He is known for developing on-the-ground training programs, technical knowledge transfers, and hands-on mentorship for designers, engineers, builders, and animators across the Wegrow team. Under his leadership, Wegrow has nurtured an in-house multi-disciplinary team capable of executing projects from concept to completion — reducing outsourcing dependency and elevating local technical standards.

He also plays a critical role in integrating AR/VR technologies, projection mapping, mechatronics, and AI systems into Wegrow’s experiences, ensuring they are interactive, educational, and future-ready. His attention to safety, durability, and guest engagement makes him the cornerstone of Wegrow’s operational integrity.

“Design is not just about how things look — it’s how they work, how they make people feel, and how they inspire the next generation.”

Mr. Teh Eu Jin continues to shape Wegrow’s identity not just as a builder of attractions, but as a platform that empowers creators, inspires learners, and delivers unforgettable impact.

Experience Highlights

Dinosaur Encounter, Pusat Sains Negara 2018

A Prehistoric Science Learning Experience

DATUK DR. YONG LAM WOEI

Founder & Managing Director

A visionary leader in educational tourism, immersive content innovation, and regional business development, Datuk Dr. Yong Lam Woei is the founding force and strategic architect behind Wegrow Global. With an academic foundation in Information Technology and Business, he combines systematic thinking with creative foresight to transform conventional learning into experiential journeys that inspire curiosity, creativity, and community engagement.

Driven by a deep passion for nation-building through education, Datuk Yong pioneers’ new frontiers in STEAM-based learning attractions that not only entertain but uplift. Every initiative under his leadership is rooted in a clear mission:

“To democratize knowledge access, promote innovation in learning, and create sustainable platforms for family bonding and youth empowerment.”

He is the mastermind behind all intellectual properties (IPs) of the group — from concept ideation and storyline development to operational blueprints and stakeholder alignment. Under his direction, Wegrow has successfully launched and operated seven signature theme parks and science-based attractions across Malaysia, impacting millions of visitors annually.

Datuk Yong is also known for his hands-on leadership style, often directly involved in project feasibility studies, investor relations, and content creation workshops. His ability to synergize public-private partnerships, engage with government agencies, and foresee market trends ensures that Wegrow’s model remains scalable, relevant, and resilient across ASEAN markets.

Now, with his sights set on regional expansion, Datuk Yong is actively championing cross-border ventures — especially in China and the ASEAN Belt — to establish Wegrow as a leading Asian edutainment powerhouse with global ambition.

“We don’t just build attractions — we build minds, communities, and futures.”